Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We discuss how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you understand their influence on both clients and gift recipients.

As florists, we commit our hard work to help you express yourself. We help you find the best bouquet for all affairs. Whether it's a birthday, romantic date, company events, or funerals - you got it!

See our next article to learn the basics of floral design. With the best use of color and design, we make gorgeous flower bouquets you'll love!

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A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later, it involved wholesale orders of bulk flowers. It also sold supplies for the care and treatment of tender blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made.

Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into artistic arrangements. Soon, this led to the business of selling them to local customers.

Floristry is hand-crafting a variety of blooms and plants into a beautiful arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people regard it "floral design" or "floral arts".

Since the late 19th century, schools have approved floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops started making frequent and exciting developments to their process.

As a result, floristry rose up in the market across America and around the world. To keep up, most flower shops deliver straight to the customer or their recipient. They also offer the option of placing orders online for convenience.

Today, floristry has become an important part of people's lives. In fact, flowers have become vital in the decoration and motif of various events. Many associations have cropped up as sources of help and advice for the floral industry.

Among these is the American Floral Endowment (www.endowment.org). Next is the Society of American Florists (www.safnow.org) and the Flower Shop Network (www.flowershopnetwork.com).

They are terrific sources of news and ongoing trends in the industry. They suggest different arrangements for all types of events. They also lead clients to other floral shops based on their needs.


What Does A Florist Do?

As florists, we are part of some of the most vital moments in people's lives. Because of that, our team of experts commit to ensuring top-notch service at all times. We strive to help our clients get the most amazing arrangement for their needs.

As florists, we help people share themselves through unique bouquets and arrangements. This way, they can enjoy important events and milestones in their lives. As florists, we help people:

  • express love with elegant long-stemmed roses for Valentine's Day
  • welcome a new baby into the world
  • honor a mother with a lovely bouquet on Mother's Day
  • celebrate a wedding with custom bouquets and other flowers
  • brighten someone's stay in a hospital
  • add the perfect touch to parties and other events
  • remember loved ones with amazing floral tributes at their wake and funeral
  • make any event amazing with floral arrangements suited to their theme and design

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